Prime Edition

Small-town success stories

3rd May 2014

Take Me Home

Rashmi Bansal

Westland

Pages: 384 Rs. 200

Indian readers have a great appetite for inspirational success stories. Previous titles by Rashmi Bansal include the bestseller Stay Hungry Stay Foolish, prince among "soft-business" books like I Have a Dream, Connect the Dots and Follow Every Rainbow; books that seek to break down business ethics into bite-sized chunks. Take me Home is another addition to this list. Bansal follows the stories of 20-odd entrepreneurs who don't belong to megacities. Instead they came from "small towns with big dreams". Bansal finds these stories in places like Jaipur, Belgaum and Rajkot.

The audience Bansal's books aim for are business graduates, who are both the subjects and readers of her books. Stay Hungry Stay Foolish had IIM-graduates-turned-entrepreneurs. Twenty-five first-generation businesswomen were profiled in Follow Every Rainbow, also a Westland book. Take Me Home is virtually no different in tone than these earlier books, which makes sense, given that they were flying off the bookshelves.

— Atul Dev

 
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