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ABHISHEK CHAKRABORTY
MY BIG IDEA
ABHISHEK CHAKRABORTY

Director, Whiz Mantra

‘Maintain a strong focus’

The idea behind Nazara Technologies was conceived during the middle of the dotcom bust days around the year 2000. At that time, Nazara was an online gaming website equipped with localized content that was aimed at the Indian market. It was recognized as a successful business model even as the dotcom euphoria died down.
I have always maintained that focusing on the groundwork of the business idea, notwithstanding the hype that follows success and achievement, is the recipe of a sound business establishment. It is invariable to maintain a strong focus on the company’s proceedings and productivity especially in the new age businesses where entrepreneurs try and build counter-productive ways to trade their business as was witnessed during the dotcom boom. Today, Nazara is among the top three players in the field.
As told to Gaurav Sharma

 
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