Prime Edition
An online meeting space for patrons and professional interior designers
Mahima Dayal  4th May 2013

A sample design by Shubhi Singhal from the website

Designing interiors for one's personal space can be a tricky affair. Interior design start-up (the proprietors make sure you refer to it as 'dwellin', not 'dwell dot in'), is an online network of curated designers, that facilitates better interaction and wider options for those looking for professional assistance with design projects. The start-up was formed in September last year, when its co-founder Parikshat Hemrajani was redecorating the living room of his own house. "We just didn't know how to put the space together, and that made me see an opportunity in this sector, which as of now is much unorganised," says Hemrajani.Hemrajani along with his batch mate from ISB Hyderabad, Pankaj Poddar launched the website in Feburary this year. The model is simple and user friendly. The user creates a detailed profile, best describing his/her preferences. Keeping in tandem with this, the designers curated by the start-up then respond with free design concepts for the space described in the profile. The users can choose a design concept, pay the (refundable) design fee and hire the designer they deem fit."We require the designers who feature on our website to have at least three to seven years of experience," adds Hemrajani. The start-up follows a 10% revenue sharing model with the designers, based on the contracts that they get through the site. "Right now we have eight to nine projects that are underway and our designers have pitched for another 5 which are under consideration." Users can scroll through designs and portfolios and get design concepts from designers for free. It is only once they narrow in on a designer, that a meeting can be arranged where the designer can take the measurements of the space and then correspond about the concept plans with the user. Once the user approves the final design, they receive a 'Design Box' that includes— paint swatches, fabric samples, furniture layout, abstract of costing, mood board, technical drawings and wall elevations drawn to scale. The box also contains a shopping list that points out what the user can buy, where to buy it from along with suggestions of contractors who can help execute the project.According to Hemrajani, 'transparency' as well as organisation remains the primary concerns for freelance interior designers and this platform plans to facilitate just that. The final plan for the website is to incorporate contractors whose services can also be hired along with that of the designers. "Most designers do not have their own contract team and to have them on the same platform shall ultimately make this entire process extremely convenient and streamlined."  — Mahima Dayal

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