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Baby Jalebi: Tricks and treats for tiny toddlers
Payel Majumdar  12th Jul 2014

Sunflower dress

nce upon a time in Babyville, Rati Nehra and Gunia Chopra, both expectant mothers, went baby shopping and found...nothing. There was a huge gap between what they wanted for their babies and what was available in the market. Fuelled by their personal grouse, Rati and Gunia decided to take things in their own hands. There weren't enough personalisedproducts out there to dress up their baby and the baby boudoir, and Baby Jalebi was born to bridge that wide gap — a one-stop shop that offers darling clothes, bedding for the baby, wall art, diaper bags, rugs and accent furniture. They've got it all, and they've put all kinds of ridiculously cute motifs on it — we spotted little hearts, lemons, boats, spring blossoms, sleepy sheep, horses and baby birds. A lot of imagination has gone into every cuddle-worthy theme, stuff that we imagine babies dream about. Or you do, because who are we kidding here?

The duo has decided to repeat as few designs as possible, so the website has a huge variety to choose from, whether you go the thematic way or shop at random. Convenient accessories such as baby bedding that may be wrapped up in a bag, blanket sets, fitted cot sheets and even cot skirts are the kinds of things new moms are grateful for, because they need all the convenience they can get.

If your precious must have cutesy stuff, Baby Jalebi is on a mission to provide just that. And of course, if you're an indulgent grandmother, or an eager aunt of the baby, this is the best place to shop for a baby shower and make sure your gift stands out from the rest. Which brings us to the name. Much thought needed on whether babies should be considered so adorable, they're edible.

Ensembles are available for children from six months up to three years. However, the shopping might set you back by quite a bit, as the pricing is on the steeper side. A Bye-Bye Birdie Lily Frill Top and Sharara Pants for a year-old toddler, for instance, costs Rs 2,100. Still worth your attention on

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