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HealthifyMe: An app for healthy living
OUR CORRESPONDENT  2nd May 2015

HealthifyMe, a health and fitness app, has started HealthifyIndia (#SwasthBharat), a new campaign to encourage 10 lakh Indians to embrace a healthy lifestyle. They intend to increase that number to a crore in three years.

The app is a partnership between Godrej Nature's Basket, Manipal Hospitals, Medanta – The Medicity, Apollo Centre for Obesity, Diabetes and Endocrinology (ACODE) and TheHealthSite.com. The partners are offering Rs 100 crore in products and services to people who take the HealthifyIndia pledge. It can be made through the app, and on HealthifyIndia.com, and individuals receive Rs 1,000 worth of products and services once they pledge. These benefits include calorie tracking software from HealthifyMe, vouchers at Nature's Basket, health screenings and medical checkups by Manipal Hospitals, Apollo ACODE and Medanta – The Medicity, in addition to access to articles on healthy living available on TheHealthSite.com.

HealthifyMe serves as a calorie tracker, allowing users to lose weight and track their food and exercise regimens through their phones or computers. The premium version also allows users to interact with nutritionists, fitness experts and yoga instructors.

 
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